By Adam Ferguson
Because the main (and really, only) writers on this site also happen to work in the advertising industry, we’re always looking for ways to make our jobs more interesting. And since Don Draper made drilling your secretary passe in the late 60’s, it’s been an uphill climb every since. Luckily, Brand Memory attempts (and succeeds) to make advertising and marketing fun. Think you know what brand’s logo is being shown quicker than your friends? Try out this game and put your logo recall to the test.
(Via AdWeek)
Creativity may not have anything to do with it.
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I’m used to preachers and zealots screaming their opinions on the NYC subway. Can’t say I’ve seen many advertisers do it. But Manhattan Mini Storage has a knack for talking about pop culture, sports and political issues in their ads.
Most times it helps them sell their storage units. This time, it’s just railing again poor ol’ Rick Perry. Can’t say I disagree with the sentiment here, I’m just a little surprised they spent good money to advertise it.
-baierman
What if Burger King had a golden arch? Or Pizza Hut a domino. Or Nike a puma? Their corporate logos might look something like their competition. It’s enough to give marketing directors night terrors. But a fun exploratory.
Check out all the interesting switches here.
I’m sure the placement of this McDonald’s and Diabetes Ad Council billboards was by accident. But never has Cause linked so nicely with Effect.
I wonder how long they lasted together before someone from Ronald’s corporate office made a call.
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Storage Deluxe made an interesting choice for their logo. It always makes me laugh. To them, it’s a figure holding a box. To me, it’s a logo representation of the SNL sketch “Dick in a Box.”
I laugh anytime I pass one of their storage places. Inevitably they have a giant, back lit logo splashed on each side of the building. Which are usually visible from major NYC highways.
So, when I saw this banner flying on a building near my Brooklyn home, I just had to take a picture. When you logo is a dick in a box, you don’t have get creative with your slogan. Just say, “Coming Soon.” Everyone will know what mean.
A visual, copy double entendre!
Happy Monday.
